Understanding Cybersecurity is Confusing. Motion Graphics Can Fix That

Explainer Videos using Motion Graphics can help your business be understood by your customers.

Firewalls, phishing, encryption, multi-factor authentication—so many buzzwords, yet so little clarity. For most people, cybersecurity can feel like a foreign language, filled with jargon and abstract concepts. And when things feel complicated, we tend to tune them out.

That’s where motion graphics and explainer videos come in.

Navigating challenges with your cybersecurity products and your audience.

A study from MIT and Harvard found that people process visual information 60,000 times faster than text, and retention rates for visual content are significantly higher than for written information.

By simplifying complex ideas into engaging animations, we make it easier for people to absorb critical cybersecurity insights—whether it’s about phishing scams, data protection, or secure passwords.

In an industry where trust is everything, clarity can be a game changer. As Albert Einstein once said,

“If you can’t explain it simply, you don’t understand it well enough.” 

When people truly understand the risks (and solutions), they make better decisions. And sometimes, all it takes is the right way of explaining things.